Our Latest range

Formulated by Jigna Varu

Crafted with passion, expertise, and a commitment to clean, effective beauty you can trust.

Fiercely Kind Cosmetics

Imagine your most favourite make up, how it makes you feel…

Now imagine you could have that same feeling, that same killer look.

Only cleaner. More natural.

In fact, we promise that VARU makeup is the most natural out there.

Which means, you get beautifully designed luxury cosmetics that are naturally kind to your skin, your senses, and your world.

In a nutshell, the most natural way to treat yourself and your skin.

Browse the Collection

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Varu Lip Food Lip Oil Box Set
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Varu Take The Hint Lip Gloss Box Set
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VARU Take the Hint Lip Gloss Plumping

Take the hint - Lip Gloss

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VARU Skin in the Game Setting Spray
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VARU Game-Changer Loose Powder

Powder

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VARU Take the Hint Lip Gloss

Take the hint - Lip Gloss

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VARU Lip Food Lip Oil

Lip Food Oil

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Our next event:

Un-DEN-iable Success: Lucie Macleod

This event is for those who want to learn what it really takes to build something from scratch and keep going when the answer is “no”.

Lucie Macleod began Hair Syrup as a university student, creating DIY hair oils to repair her own damaged hair. That experiment has since grown into a multi-million-pound beauty brand, stocked by Boots, Beauty Bay, Urban Outfitters and JustMyLook and on track to reach £6.5m in annual revenue by 2026. Hair Syrup ranked 13th on The Sunday Times 100 Fastest Growing Companies (2025), and Lucie was named Young Founder of the Year 2025!

She also pitched on BBC’s Dragon’s Den and walked away without investment. Today, Hair Syrup is one of the fastest-growing beauty brands in the UK.

At this event, Lucie shares the story behind the numbers – the decisions, the doubts, the discipline and the drive! Not the highlight reel. The real thing. The kind of insight you don’t get from headlines or social media clips.

And you won’t be the only one listening. You’ll be in a room of women who learn from each other, support one another and pass the power on. Because when one woman leads, the whole pack moves forward.

Champagne reception and three-course meal included.

Date: Wednesday 18th March 2026

Time: 6-10pm

Venue: Lumbers Jewellers, Leicester, LE1 5YP

Varu Beauty Exclusive Event – Leicester | Early Bird Entry Ticket | Limited To 20 Tickets

Original price was: £50.00.Current price is: £35.00.

5 in stock

This will be a sell-out event. Tickets are limited!

Glowing Lips, Naturally

Take care of the shine of your lips with Varu Beauty. Our nourishing Lip Oils and Plumping Lip Gloss are expertly crafted to enhance your natural glow. Pamper your lips with our hydrating formulas, keeping them soft, supple, and irresistibly vibrant. Elevate your lip care routine with Varu Beauty.

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Testimonials & Review

Tracy

The warrior’s shade is incredibly empowering – it makes me believe I can conquer the world.

Anita

This powder is absolutely incredible! Not only does it give you an instant cooling sensation when you apply it, but it also keeps your makeup in place all day long. I even tested it on my husband who has a notoriously oily T-zone, along with the setting spray, it completely stopped his oiliness! Now he’s using it even more than I am.

Sarah

I absolutely loved the plumping lip gloss! It gave my lips such a noticeable plump that I couldn’t believe it! I highly recommend it!

VARU is for your skin, your senses… VARU is for you.

VARU is about full transparency. There are no labels. It’s been created out of love and care for all. Having experienced limitations in my own make-up bag, I wanted to create cosmetics that are truly inclusive, in every sense of the word, from colour to multi-religious clearance. I’m conscious of the long-lasting damage that harsh chemicals can leave not only on our skin, but internally in our bodies too.

I want you to care for yourself, for one another and our environment.

For anyone who has faced discriminations, do not let them have any validation in your world, take the journey to be your true authentic self, with VARU.