Your cart (0)
Your cart is empty
Tax included and shipping calculated at checkout
Vegan
Halal
Gluten-free
Alcohol Free
Cruelty-free
Free from harmful ingredients
Formulated by a Cosmetic formulator & Make-up artist
Best Sellers
You didn’t get here by accident, and you don’t need more, you need better.
EXPERIENCE VARU
VARU is built for the woman who already knows who she is, she just wants it to show up a little more effortlessly. Clean, considered, elevated. The kind of beauty that doesn’t ask for attention because it doesn’t need to.
Here’s what we won’t do: hide behind vague labels or hope you don’t ask questions. Every VARU product is halal-certified, vegan, cruelty-free, and formulated by a founder who’s both a trained chemist and a working makeup artist. Not a claim, a standard. If you’ve been let down by “clean” before, this is the brand that shows its work.
This isn’t just make-up, it’s the version of you that’s been waiting for the right moment. The shade names aren’t decoration, Warrior, Confident, Flirty, they’re identities. You’re not buying a product, you’re buying into her, the one you’re already becoming.
And if you’ve been let down before, if your skin has ever made beauty feel like a risk instead of a joy, we built this for you too. Gentle, non-irritating, formulated with sensitive skin in mind from the start, not as an afterthought. No fear, no patch-test anxiety, just something that finally works with you.
That’s VARU. One brand, built without compromise, for every version of you.
THE VARU MOVEMENT
This isn’t a beauty brand with a cause bolted on. The cause is the reason it exists.
VARU was built by a woman who was told, more than once, that she was too much or not enough.
So she built a brand, and a community, for every woman who’s ever felt the same. Fierce women who channel their inner wolf, and the people who show up to support them.
Answer the questions below to
Find your shade
Question 1 of 4
What's the energy you want to bring into a room?
Question 2 of 4
Pick your Friday night.
Question 3 of 4
Your beauty philosophy is closest to...
Question 4 of 4
Pick the shade of confidence you're chasing.
THE STUFF NOBODY TELLS YOU
What’s actually going on your skin.
Lips absorb more than skin.
Lip skin is thinner and more porous than the skin on the rest of your face, so whatever’s in your lip product doesn’t just sit on the surface, it gets in faster than most people realise.
“Fragrance” can legally hide dozens of ingredients.
Under most labelling laws, a single word, “fragrance” or “parfum,” can legally represent a mix of undisclosed chemicals. We don’t hide behind it.
Halal-certified means more than one thing removed.
It’s a full ingredient and process standard, not a single swapped-out component. Multi-faith cleared takes it further still.
Save in Bundle
Select 3 products and get 15% discount
Subtotal:
Reviews
Love the finish and feel of the Varu setting powder. Stays in place all day with out cracking or creasing. New addiction unlocked.
VARU Game-Changer Loose Powder
Sale price
£25.00Regular price
Regular price
£25.00
Unit price
“The Warrior shade is incredibly empowering, it makes me believe I can conquer the world.”
VARU Take the Hint Lip Gloss
Sale price
£18.00Regular price
Regular price
£18.00
Unit price
“I even tested it on my husband, who has notoriously oily skin, and it completely stopped the shine. He uses it more than I do now.”
VARU Skin in the Game Setting Spray
Sale price
£25.00Regular price
Regular price
£25.00
Unit price
“I have painfully sensitive skin and this is the only powder that’s never once irritated it.”
VARU Game-Changer Loose Powder
Sale price
£25.00Regular price
Regular price
£25.00
Unit price
I absolutely loved the plumping lip gloss! It gave my lips such a noticeable plump that I couldn't believe it! I highly recommend it!
VARU Take the Hint Lip Gloss Plumping
Sale price
£22.00Regular price
Regular price
£22.00
Unit price
This powder is absolutely incredible! Not only does it give you an instant cooling sensation when you apply it, but it also keeps your makeup in place all day long. I even tested it on my husband who has a notoriously oily T-zone, along with the setting spray, it completely stopped his oiliness! Now he's using it even more than I am.
VARU Game-Changer Loose Powder
Sale price
£25.00Regular price
Regular price
£25.00
Unit price
This isn’t a beauty brand with a cause bolted on. The cause is the reason it exists.
A NOTE FROM OUR FOUNDER
xxx
RECOGNITION
Award-Winning Founder · Top Female Founder, UK · Best
Business, Enterprise Vision Awards 2025
Frequently Asked Questions
Got questions about our products, ingredients, or how to use them? We've pulled together the answers people ask for most. Can't find yours? Just get in touch, we're happy to help.
Yes, all of our products are vegan! We are committed to providing you with cruelty-free cosmetics that don’t contain any animal-derived ingredients.
No, we are proud to say that our products are never tested on animals, and we are a cruelty-free brand.
The shelf life usually varies between different products. To find the specific shelf life for a particular product, please click on the product’s individual page and refer to the ‘Product Info’ section.
Absolutely! Our products are formulated with the utmost care, using high-quality ingredients that are hypoallergenic and gentle on all skin types, including sensitive skin. However, we recommend conducting a patch test before using any new product to ensure your skin is compatible.
Comprehensive Care: Each oil addresses specific lip concerns, ensuring your lips look and feel their best. Natural Ingredients: All oils are made with natural ingredients, offering numerous benefits without harmful chemicals. Convenient Application: Rollerball applicators allow for easy on-the-go use. Vegan and Cruelty-Free: Feel good about using products that align with your ethical values.
We offer a 30-day return policy on all unopened and unused products. If you are not completely satisfied with your purchase, please contact our customer support to initiate a return or exchange. Returns must be made within 30 days of purchase, and the product must be unused and in its original packaging.
For any queries or concerns, you can reach our customer support team at info@varubeauty.com, or you can use the live chat function available on our website. We are always here to help and make your shopping experience as seamless as possible!
