Varu Beauty
Our Latest range

Formulated by Jigna Varu

Crafted with passion, expertise, and a commitment to clean, effective beauty you can trust.
FREE SHIPPING ON ORDERS OVER £50

The Season Of Intention

Fiercely Kind Cosmetics

Imagine your most favourite make up, how it makes you feel…

Now imagine you could have that same feeling, that same killer look.

Only cleaner. More natural.

In fact, we promise that VARU makeup is the most natural out there.

Which means, you get beautifully designed luxury cosmetics that are naturally kind to your skin, your senses, and your world.

In a nutshell, the most natural way to treat yourself and your skin.

halal
HALAL
Cruelty-Free
CRUELTY FREE
Alcohol-Free
ALCOHOL FREE
Paraben-Free
PARABEN FREE
Silicon-Free
SILICON FREE
vegan-free
VEGAN FRIENDLY

Our next event:

VARU Events - A5 (1)

Un-DEN-iable Success: Lucie Macleod

We had such a wonderful evening at our very first VARU event. It was incredible to bring together a room full of ambitious, inspiring women and create space for genuine conversations, connections and shared experiences.

A huge thank you to everyone who joined us and helped make the night so special.

We’re also incredibly grateful to Lucie Macleod for sharing her journey and insights, and to Lumbers Jewellers for hosting us in such a beautiful setting.

If you’d like to be part of the next VARU event, click the link below and join our updates list to be the first to hear about future evenings.

Glowing Lips, Naturally

Take care of the shine of your lips with Varu Beauty. Our nourishing Lip Oils and Plumping Lip Gloss are expertly crafted to enhance your natural glow. Pamper your lips with our hydrating formulas, keeping them soft, supple, and irresistibly vibrant. Elevate your lip care routine with Varu Beauty.

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Testimonials & Review

VARU is for your skin, your senses… VARU is for you.

VARU is about full transparency. There are no labels. It’s been created out of love and care for all. Having experienced limitations in my own make-up bag, I wanted to create cosmetics that are truly inclusive, in every sense of the word, from colour to multi-religious clearance. I’m conscious of the long-lasting damage that harsh chemicals can leave not only on our skin, but internally in our bodies too. 

I want you to care for yourself, for one another and our environment. 

For anyone who has faced discriminations, do not let them have any validation in your world, take the journey to be your true authentic self, with VARU.Â