1. Introduction
Welcome to VARU Beauty (“we”, “our”, “us”).
We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website [https://www.varubeauty.com], make a purchase, or interact with us online.
We act as the Data Controller for the personal information you provide to us.
By using our website, you agree to the practices described in this policy.
2. Who We Are
VARU Beauty
Email: info@varubeauty.com
3. The Information We Collect
We collect and process personal data about you when you interact with our website or services. This may include:
a. Information You Provide
- Name
- Email address
- Phone number
- Billing and shipping addresses
- Payment information (processed securely by third-party payment processors)
- Account login details (if you register an account)
- Marketing preferences
b. Information Collected Automatically
When you visit our website, we may automatically collect:
- IP address
- Browser type and device information
- Website usage data (pages visited, time spent, etc.)
- Cookie identifiers and tracking data (for analytics and advertising)
4. How We Use Your Information
We use your personal information to:
- Process and fulfil orders
- Communicate with you about your purchases
- Provide customer support
- Send marketing emails or offers (only with your consent)
- Improve our website and user experience
- Comply with legal and tax obligations
- Prevent and detect fraud or misuse of our services
5. Legal Basis for Processing
We rely on the following lawful bases to process your personal data under the UK GDPR:
- Contractual necessity – to fulfil your orders and provide our services
- Legal obligation – to comply with tax and accounting laws
- Legitimate interests – to improve our website and marketing effectiveness
- Consent – when you sign up for newsletters or marketing communications (you can withdraw consent at any time)
6. Cookies and Analytics
Our website uses cookies and similar technologies to improve functionality and analyse website traffic.
You can manage or disable cookies in your browser settings. However, some parts of our website may not function correctly without them.
We may use:
- Google Analytics – to understand site traffic and visitor behaviour
- Meta (Facebook) Pixel – to deliver relevant advertising and measure performance
7. Sharing Your Information
We only share your data with trusted third parties when necessary, such as:
- Payment processors (e.g., Stripe, PayPal)
- Delivery and courier companies
- Email marketing and IT service providers
- Professional advisers (e.g., accountants or legal counsel)
- Regulatory bodies or law enforcement, if required by law
All third-party partners are required to handle your data securely and in compliance with UK data protection laws.
8. Data Transfers Outside the UK
Some of our service providers may be based outside the UK.
When we transfer your personal data internationally, we ensure appropriate safeguards are in place — such as UK International Data Transfer Agreements (IDTAs) or adequacy decisions approved by the UK government.
9. Data Retention
We retain your personal data only as long as necessary for the purposes described in this policy, including:
- Order and transaction records: typically 6 years, for tax and legal compliance
- Marketing data: until you withdraw your consent or unsubscribe
When no longer required, your information will be securely deleted or anonymised.
10. Your Rights Under UK GDPR
You have the following rights over your personal data:
- Access – request a copy of the information we hold about you
- Rectification – correct inaccurate or incomplete data
- Erasure – request deletion of your personal data (“right to be forgotten”)
- Restriction – limit how we process your data
- Portability – request transfer of your data to another provider
- Objection – object to processing based on legitimate interests or direct marketing
- Withdraw consent – at any time, if processing is based on consent
To exercise your rights, contact us at:
📧 info@varubeauty.com
If you’re unhappy with how we’ve handled your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
https://ico.org.uk/make-a-complaint/
11. Data Security
We implement appropriate technical and organisational measures to protect your data from unauthorised access, loss, or misuse.
All payment information is encrypted and processed through secure third-party systems.
However, no online transmission is completely secure — you use our website at your own risk.
12. Children’s Privacy
Our website is not intended for individuals under 16 years of age, and we do not knowingly collect personal data from children.
14. Contact Us
If you have questions about this Privacy Policy or how we handle your personal data, please contact us at:
VARU Beauty
Email: [info@varubeauty.com]
